Targeted surveys reveal thought process behind patient satisfaction

Every successful enterprise must focus on the voice of the customer.
In an ophthalmology practice, the primary customer is a patient. A happy staff and happy referring doctors are critical as well, but generating happy, satisfied patients will usually result in a happy, satisfied staff and referring doctors. Therefore, the critical focus for an ophthalmology practice is the generation of happy patients. We are all familiar with the saying “happy wife, happy life,” which today has evolved to the more appropriate “happy spouse, happy house.” For an ophthalmology practice,

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