Neuroscientists identify ‘chemical imprint of desire’

Hop in the car to meet your lover for dinner and a flood of dopamine— the same hormone underlying cravings for sugar, nicotine and cocaine—likely infuses your brain’s reward center, motivating you to brave the traffic to keep that unique bond alive. But if that dinner is with a mere work acquaintance, that flood might look more like a trickle, suggests new research by University of Colorado Boulder neuroscientists.

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