Hoot unveils marketing solution for optometrists to boost referrals from pediatricians

Hoot Health has announced the launch of Hoot Referrals, the company’s marketing automation solution designed help optometrists connect with nearby pediatricians through targeted communications about myopia awareness.
“Specialized optometrists in myopia management now have a unique opportunity not only to improve patient care but also to expand their practice revenues by reaching an untapped market for referrals — pediatricians,” Bob Miglani, Hoot’s founder and CEO, said in a company press release.
Hoot Referrals uses geofencing technology, the company stated, which

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